As one of the oldest over the counter medicines in America, Vicks is a heritage brand. Your parents used it when you were sick because their parents used it on them.
Vicks never needed big campaigns, they needed project launches for brand innovations and reinventions. Because after 125 years, they’re just perfecting products that have always worked to heal people and make them feel better. There’s nothing worse when someone you love is sick so we’ve made some soothingly soothing commercials.