Sapphire Reserve and The Edit offer the most exclusive benefits and some of the best insider experiences on the plant. See Seoul through the eyes of fashion designer Yoon Ahn as she experiences all it has to offer from Seoul’s food scene to hotel upgrades all with Chase Sapphire Reserve.
Yoon helped spotlight Seoul through her unique global lens - while exploring Seoul’s vibrant high-low fusion culture. This campaign goes beyond the typical travel ad—it’s a love letter to a city where modernity meets centuries-old tradition, all enabled by Chase Sapphire Reserve’s premium travel benefits. Designed for travellers who seek deep, authentic experiences—whether that’s street food in Gwangjang Market or a high-end cocktail in a hidden vinyl bar. This campaign showcases how Chase Sapphire Reserve’s benefits, from exclusive lounge access to luxury hotel upgrades, make these immersive travel moments possible. “Seoul is in the Details” through TV, OOH and bespoke social.
Agency: Droga 5 // Director: Georgia Hudson // Chase Creatives: Amee Shah (ECD)
