With the success of our previous campaign this strategy was a simple one - more creative ideas. Ideas didn’t need to be matching luggage, but all needed to answer the question ‘Why bank with Chase?’ We used simplified storytelling with an emotional payoff.
Along with Droga 5 we polished our favorite ideas and added iconic music to help make our spots stand out. Even more impressive was the over 200 pieces of bespoke native social we produced with this campaign.
Agency: Droga 5 // Director: Réalité // Chase Creatives: Amee Shah (ECD) & Megan Veer Steeg (VP CD, Copy)