Two of every three new jobs created is a new business owner in the U.S. where there’s more than 40 Million small businesses. So, clearly small business owners are inspiring. For Chase for Business and Ink we wanted to grown accounts with small business owners and grow the market share from 9% to 10%.
We wanted realistic docu-style story telling to showcase our small business owners in the most authentic possible way. We broke the traditional client/agency/production silos and involved our docu-film makers early on in the process. This campaign had over 600 assets covering broadcast, OLVs, TikTok, Snaps, OOH and Banners.
Agency: Droga 5 // Director: The Hudson Dusters // Chase Creatives: Amee Shah (ECD)