A record one billion people—one in seven on the planet—traveled to another country in 2016. But not nearly enough of them visited the USA. "See How Far You Can Go" was Brand USA's campaign to attract foreign tourists to the USA.
I was responsible for creating a vast photo library from an 8-city shoot. These assets were used for everything from digital to social to print.
CDs: Pete Williams & Chris Pacetta
ACD Partner: Bridget Kelly