Ever wonder how an airline is built? Or about where your plastic cup goes after you get off the plane? Big Metal Bird is an online web docu-series that takes a behind-the-scenes look at one of the USA’s biggest carriers.
In addition we created :30 promos for each episode that played before the safety video. Depending on the flight, people could watch the full episodes on in-flight entertainment system. Teaser ads ran Facebook and Twitter.
ACD Partner: Bridget Kelly